11:21 AM

Entries Now Open for 2021 Walt Rodman Award

California CattleWomen county units are an important part of beef outreach and promotion. The innovative programs produced by these CattleWomen units often give the general public a chance to meet and talk to some of the ranchers who raise cattle in California.

The Walt Rodman Award was established in 1982 to recognize these outstanding beef promotion programs. Named in honor of long-time California Beef Council executive director Walt Rodman, who led the organization from 1957 through 1971, this award is intended to honor the innovative efforts of CattleWomen sharing the cattle community's story with the public. 

As in years past, the California Beef Council will award three runner-up and first place awards to California CattleWomen units based on unit membership size. Membership categories, based on unit membership as of September 1, 2021, are:

  • Up to 49 members
  • 50 to 69 members
  • 70 or more members

Complete contest guidelines and the entry form are now available as downloadable PDFs on the Beef Producers page on the California Beef Council website

For more information, contact the California Beef Council, 916-925-2333.



About the California Beef Council

The California Beef Council (CBC) was established in 1954 to serve as the promotion, research, and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code. The CBC’s mission is to position the California beef industry for sustained beef demand growth through promotion, research and education. For more information, visit www.calbeef.org.

About the Beef Checkoff

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.