12:37 PM

CBC's Producer Webinar Examines Consumer Insights









The California Beef Council's (CBC) latest producer webinar examines consumer insights and trends based on a recent national and statewide survey. “We are fortunate to have Shawn Darcy and Beejan Mehrabani of Market Research at the National Cattlemen’s Beef Association (NCBA) join us for this webinar,” said Jill Scofield, Director of Producer Relations for the CBC. “Viewers will see a recap of 2020 consumer trends in the protein sector, as well as gain insights into the beef-specific survey recently conducted in California.”

This webinar is the third in an ongoing series. The webinar is just under one hour, and you may access the full recording here.