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California Beef Council's 2021 Beef Leadership Summit Goes Virtual

FREE Webinar Series Covers Consumer and Supply Chain Beef Insights for Retail and Foodservice Professionals

BLS Webinar Series 2021 Press Release_hero image

Rocklin, CA—The California Beef Council's (CBC) highly-esteemed annual Beef Leadership Summit has transitioned to a virtual four-part Webinar Series in 2021. The FREE Webinar Series will give retail and foodservice professionals an in-depth look into beef-specific consumer and supply chain insights, beef's role in the new dietary guidelines and nutritional importance throughout the lifespan, and beef's sustainability as it relates to climate change and meat alternatives.

“Our annual Beef Leadership Summit has been a cornerstone immersion experience for the California Beef Council since its inception in 2017,” said Christie Van Egmond, the CBC’s Director of Retail & Foodservice Marketing. “There is such value in immersing retail and foodservice industry leaders into the beef industry during in-person events. However, for the attendees’ safety, and to meet the work schedules of those in the supply chain wanting to attend this event, we felt it was best to transition to a virtual format this year.” The CBC hopes to return to an in-person experience in 2022.

This year’s line-up of insightful presentations and impactful speakers includes:

May 12, 2021- Consumer Insights: Setting the Table with Beef Both at Home and Dining Out
                        Shawn Darcy

                        Senior Director, Market Research
                        National Cattlemen's Beef Association

May 19, 2021- Nutrition: What's the Beef with the New Dietary Guidelines and Eating Beef Throughout the Lifespan
                        Shalene McNeill, Ph.D.
                        Executive Director, Nutrition Science, Health and Wellness
                        National Cattlemen's Beef Association

Sept. 8, 2021- Supply Chain Insights: Where's the Beef in the Supply Chain as We Look Ahead to 2022 and Beyond
                        Danette Amstein

                        Midan Marketing

Sept. 22, 2021- Sustainability: How Cow Farts and Meat Alternatives Effect Global Warming and Climate Change
                        Frank Mitloehner, Ph.D.

                        Professor, Air Quality Cooperative Extension Specialist
                        Department of Animal Science, University of CA-Davis

                        Kim Stackhouse-Lawson, Ph.D.
                        Director of Colorado State University's
                        Sustainable Livestock Systems Collaborative

                        Samantha Werth, M.S.
                        Ph.D. Candidate in Mitloehner Lab, CLEAR Center
                        University of CA-Davis

To register for the Beef Leadership Summit Webinar Series, visit www.calbeef.org/retail-foodservice or contact Christie Van Egmond.


About the California Beef Council

The California Beef Council (CBC) was established in 1954 to serve as the promotion, research, and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code. The CBC’s mission is to position the California beef industry for sustained beef demand growth through promotion, research and education. For more information, visit www.calbeef.org.

About the Beef Checkoff

The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.